129822627303437500_35Siemens refrigerator shares fell in the first quarter the high-end route subject demand in Mong Kok
According to data from Ekon in third markets monitoring body, by the end of March 2012, Siemens refrigerator a quarter share of the volume of retail sales fell by 1.63%
Rift Platinum, 7.65%; decline in retail sales of Siemens refrigerator 1.4%, than for 11.73%. In addition, Siemens washing machines also fell. At the same time, Haier refrigeratorRetail sales grew by 5.61%, market share reaches 29.34% Haier refrigerator retail sales grew by 5.2%, market share reached 31.12%. Liu Buchen produced by critics in an interview with the daily economic news reporter said that, due to the overall market is not very good, so sales accounted for less. For Siemens, growth is not the most importantOver the past few years Siemens technical innovation than companies such as Samsung are less. Analysts also believe that Siemens product line enough, channel layout is not perfect, important reasons for decline in demand does not want to share. Channel layout incomplete monitoring bodies told the daily economic news reporter, poor refrigerator market's overall performance in the first quarter, especiallyNegative growth, secondary market, San��siji market including market is a small increase in rural areas. According to the Agency, 2009 Siemens refrigerator sales ~2011 years, 697,266 and 944
TERA CD-key,051, sales accounted for more than
Diablo 3 gold, 11.73%, and 9.29%. Thus, Siemens's market shareDownward trend. These members further noted that, given the figures, Siemens product line as well as foreign brands, Haier, channel layouts are worse than the Haier. More foreign brands through the traditional channels, such as the national General Agent, all foreign brands have this phenomenon does not directly cover network channels, just to place agentsCommercial. Although foreign brand value chain Gome, suning, chain store sales market share of only about 30%. "The drop in market share indicates that the decline in its competitiveness in the market, Siemens refrigerator retail share of market share up to about 10%, for many years has been very stable. If only up to 7.65%, fell more distinctly. "Home appliancesIndustry observers Liang Zhenpeng analysis think, its causes has three: first, Siemens refrigerator door "closed does not strict, and easy rebound" event reflect out Siemens refrigerator in China local of process in the of quality crisis, has in in the high-end user mind in the of impression large discount; second, dang entire market sales capacity are in atrophy Shi, is market needs does not Mong Kok of situation Xia, consumer will more value purchasePrice/performance of the goods. Siemens refrigerator price relative of domestic brands, such as Haier and midea, meiling, price/performance advantages are not obvious. Less cost-effective domestic brands is the trend of network consumption, this also requires more and more brands are put in more resources and energy to e-commerce channels. The daily economic news reporter found on the relevant Web site, while SiemensElectricity prices but its advantage is not obvious. Liang Zhenpeng believes that when market demand is not strong, and many brands discount price policy will be implemented, more channels will select operators. Due to the falling prices of Siemens small, naturally not increase in price/performance advantages, its market share was easily snatched away by domestic brands. In addition, foreign brands to sales team motivationSystem, are often not as good as intensity of domestic brands. "Shape on the brand, is a high-end line of Siemens walked, but the refrigerator industry chain in China have been basically localization. "Liang Zhenpeng said as the Siemens group, mainly rely on the energy, transportation, industrial and other commercial areas of profit, for home appliance business, Siemens has been taken to maintain state. For example,Siemens and Bosch appliances stripping out of their respectively, to 5:5 ratio of Bosch-Siemens home appliances group was established. Holding only half of the equity, not even holding the right, we can see that Siemens is not particularly optimistic about the appliance business. View, home appliance business but on a global scale, according to different market needs through flexibilityTo maintain the business.
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